Easy Eddy Paddle Boards
Contribution: Art Direction & Design
The Ask
Our client developed a modular, three-piece paddleboard made from 100% sustainable materials that started as a Kickstarter project that took off into a very successful business. With the new-found success of the company, the founders wanted to develop a brand that communicated the fun and adventurous spirit of the paddleboard community as well as the easy use of assembly, transport, and storage.
The Message
The primary feature of the Easy Eddy Paddleboards is its modularity and ability to separate into three pieces. Based on this, I made the determination that the benefit of this feature ultimately gives the user more time. From there, thinking about this audience and what is important to them, we used this insight as a way to show the value of an Easy Eddy board. Whether it be giving you more time to stay out on the water, or more time when you get home from the beach, everyone appreciates having more time in their day to do the things they truly love to do.
